For their 650,000 plus members, Cbus needed a no-nonsense, get-to-the-point calculator for figuring out retirement projections. Spark Green was onto it, creating Australia’s first 60-second projection calculator.
The key was in the simple sliders and graphs that took factors like salary sacrifice and co-contributions into account.
At launch, an email was created that persuaded members to take 60 seconds to try it. The result was one of the most successful launches for a calculator in super.
