To most people, the thought of working with variable data, actuary spreadsheets and compliance regulations to create a simple calculator would induce a cold sweat. But not us – we love that stuff.
That's why Healthsuper sought our help in devising a range of accurate online calculators that were more than just user-friendly, they were actually enticing to use.
We then got the word out through an eDM campaign to encourage members to try the new calculators and find out what their results mean.
This led to even more projects with Healthsuper, including a mobile site for smartphones and iPad
