One of the keys to VicSuper’s success is their ability to bring members up to speed on all things super. So they asked us to bring their website up to speed on all things techie.
This included a new way to communicate to their members that was visual, engaging and relevant. Introducing… the online video.
The message was clear:
Help people save for and meet their future income need
Introduce a new form of education initiative
Engage both existing and potential members
In all, five 60-second videos were produced, from creative idea to script writing, talent scouting, filming and pre-/post-production and then of course uploading it. Each one was designed to engage with the viewer every 10 seconds or so, while delivering a simple, important and clear message.