Purls

PURLS can add a VIP touch to financial messages

PURL stands for personalised URL. It allows you to segment and target your message with personalised content. By adding the name of your member or customer to a URL, you generate a stronger invitation to click and discover more.

The great thing is, people have the ability to customise the look, feel and content of a personalised page giving a feeling of ownership and a reason to add this page to "favourites".

Purls success for Sunsuper

Here's an example for Sunsuper encouraging members to visit a colourful landing page we created with relevant, personalised super content.

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Did you know?

One on one marketing is crucial in 2008. Why? Your customers expect you to understand their needs and deliver info when and where they want it.

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