Client login

U:
P:

Search

Build it and they will come. True or False?

You've built a great web site, alive with colour, animation and information. So how you do know if people are equally excited about it? How do you drive traffic to it? You use Search.

At Spark Green, we offer two types of search: paid and natural - and we can take you through the process in plain, simple English.

Paid - Google AdWords

Fast, flexible and targeted. We can pinpoint what people type in and tailor your financial marketing messages to match. Importantly, you can see conversion rates by search phrase.

Key phrases. Find out if the Key Phrases you believe are correct are actually the ones your visitors are typing in. You may be in for a surprise.

Success tracking. This is the ability to track results by having a reply mechanism in place. For instance. "Thank you for your interest, we'll be in touch."

Natural Search

This is best implemented when you are reviewing your web site structure. Here's the process in a nutshell:

Analyse. We search the phrases that are most relevant to your company or product and identify how often they are searched on search engines.

Structure. The web site is then structured to answer questions - whether it's for more product information or easy ways to apply for a loan online. The key search words and quality phrases are carefully written into the page text to help bring the right type of visitor to you.

Better outcome. There's higher search satisfaction for your site. The pages also enjoy higher search rankings because their actual relevance to people is high and encourages visitor frequency.