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Testimonials

"Overall, the latest NGS Super web site has been a great breakthrough for us in visual, copy and engagement terms.

We are particularly pleased with Unit Price entry. It is fantastic now - it's as simple as copying the entire spreadsheet and pressing a single "submit" button and both Super and Pension unit prices upload in 34 seconds!! Previous entry was painstaking and slow, and prone to typographical error so checking was required.

Your new Spark Green unit price solution has made unit price entry easy and free from human error as the data is captured and sorted directly from the spreadsheet provided by our Administrator."

Vilija Burneikis
Communications Officer

"Sunsuper is one Australia's largest super funds, and we wanted to increase our online performance, results and services for our 1 million members.

We came to Options (now Spark Green) for a total online solution. Our website redesign has given us a fresh, new look with a stronger emphasis on the joining process. In addition to design and copywriting, Spark Green helped us improve our content system, so that we were in control day-to-day and could start delivering new ideas online.

Email is an important communications tool for us and now our campaigns contain useful tools such as calculators and one-click registrations, which have lifted member response. The use of PURLS in our campaigns are another breakthrough in member engagement and place us at the leading edge in this space within our industry.

For our employers, we were especially pleased to see over 500 employers take the step to submit payments through BPay for the first time following a Spark Green email. Easier for our employers and for us too - a real benefit for all parties.

For the first time, we now have an automated online booking for seminars, again developed by Spark Green.

We are delighted with the total online solution Spark Green has delivered and look forward to more exciting times ahead, in partnership with the team."

Wayne Sullivan
Marketing Manager

"Please pass on my sincere thanks to your team for their hard work, persistence, patience and dedication in producing ING's Super Simulator.

It has definitely been a journey filled with twists and turns, but one that has produced what we consider an absolutely outstanding online member education tool. We are extremely pleased to launch today and offer our members a substantially better online experience and help their own journey towards retirement.

Thanks again - I look forward to working with you and the team again in future"

Matt Beattie
eBusiness Marketing & Strategy Manager

I would like to thank the entire team at Spark Green, for assisting our company rejuvenate our Web site design from a bland unusable site to something that is user-friendly and will give us the edge over our competitors.

The design's you provided us with were amazing. Your Client Management System (CMS) is easy to use and very simple

Being such novices on websites, Spark Green took the time and effort to teach us how a site should work from a marketing perspective and provided some wonderful suggestions that will help increase the flow of traffic to/through our website.

The support the entire team provided us throughout the whole process was just amazing and your quick and prompt responses made us feel completely at ease.

We've had a number of people comment on the design already and they all love it. They like the inclusion of a search button, the specialist tab's at the top of the page and the simplification of the home page, all suggested by Spark Green.

We are looking forward to working again with the team in the future, as we continue on to stage two of our entire site revamp.

Again, thank you for everything, we would have been lost without the team at Spark Green.

Kind regards,

Samantha Simmonds

Trustee Elections. Spark Green helped eo increased voter response by 400% with an innovative member email campaign - despite having email addresses for only 25% of members.

"At eo, the Company behind popular super funds, RecruitmentSuper and Accountants Super, we had a challenge on our hands. How to get members interested enough to vote for a Trustee Member Representative to join the Board - hardly high on the average to-do agenda for busy, time-poor members.

In the past, direct mail was the traditional medium, but the high production cost and low response rate meant a rethink was in order for the 2006 elections.

We asked Options (now Spark Green) to create, produce and broadcast an innovative Australia-wide email campaign to members of both funds.

Spark Green recommended taking advantage of "hot spots" and engagement zones to immediately capture attention. The bold headline "Don't forget to have you say about Super" got straight to the point, followed by: it's time to help choose your voice on the board.

The eye was led to supporting female visual with a thumbs up sign that indicated - "hey, this is so easy, you can do it now with just a click." By making the whole idea of voting a quick and instant process more members got involved . Two versions of the email were produced for RecruitmentSuper and Accountants Super so the look and feel was familiar to the members.

The personalised email generated a strong response: eo increased the vote participants by 400%, despite having email addresses for less than half the members.

The reaction and feedback from members email has been very encouraging. Making it easy for members is the real bottom line."

Michelle Griffiths
National Operations Manager
eo financial