Industry Super Funds is the umbrella organisation for most of Australia’s leading industry-aligned superannuation funds, so it didn’t really surprise us when they came to us with the task of producing a short video to show potential members the benefits and ease of joining an industry super fund.
The video had to talk to a range of demographics, in a straightforward but light-hearted step-by-step manner, giving potential members the confidence to leave another fund and join an industry fund.
We could then track how the video worked using Google Analytics, to see how and when viewers responded.
