Investment group QIC had a strong master-brand but needed to create separate identities for their sub-brands of investment options (‘boutiques’).
We helped them out, firstly by identifying their target audience as having plenty of investment knowledge, but very little time to do anything with it. They wanted information… immediately.
Then we looked at QIC’s content management system which was rather cumbersome and grumpy.
QIC and Spark Green sat down and nutted out a fresh strategy together, which would showcase each sub-brand without diluting the QIC identity, provide all the info, QIC’s clients would be looking for.
Plus we reduced their CMS admin time and effort through SparkCMS.
"Following a refresh of QIC's visual identity in 2009, we engaged Spark Green to redesign our website to better reflect our corporate positioning (dynamic investment solutions) and our structure as a House of Boutiques.
Spark Green rose to the challenge and presented not one but six great designs for us to choose from. We are very happy with the new dynamic design and also the Spark content management system, which is intuitive and easy to use."
- Stacey Outram
Communication Manager, QIC